When talking about natural cosmetics, we have to make it clear that different approaches to product formulation coexist. Both phytocosmeticsand phytoceutical cosmetics only use plant-derived, active principles, but despite this they are completely different fields.
Phytoceutical cosmetics involve the extraction of chemically defined molecules of the plants, while the phytocosmetics works with everything that can be extracted from the plant, such as essential oil, syrup, butter or infusion.
Phytocosmetics relies on this assumption: it is impossible to recreate in a lab all the phytocomplexes produced by plants. These are precious elements, rich in both active substances – essential oils and flavonoids – and adjuvants, like minerals and vitamins.
Phytoceutical cosmetics, on the other hand, focuses on the phytosomes. They, to put it simply, make it easy to deliver active principles not readily available and improve their skin absorption. That’s why these products are particularly effective against skin imperfections, like the visible signs of skin aging.
Phytoceutical cosmetics have an innovative formula, specifically designed to maximize the effectiveness of a plant in cell renewal. A great example of the anti-aging properties of phytoceutical cosmetics is the use of the apple stem cells in all kinds of beauty products. Since stem cells are not yet “specialized” in a specific function, they can turn into other types of body cells.
As we’ve seen, phytoceutical cosmetics maximize the absorption of the active principles. Anti-aging cosmetics with stem cell-based formulations, therefore, guarantee excellent results, hardly achievable with the classic plant extracts.
For the Mela guest amenities we use a Swiss apple cultivar, Uttwiler Spätlauber, that does not perish in winter thanks to its high content of phytonutrients.
The stem cells of these particular apples, in contact with the skin, stimulate the formation of collagen and elastin. They smooth out wrinkles, reducing their depth, revitalize the skin and significantly slow the signs of premature aging.
Hotel amenities built up from this cosmetic innovation communicate an important message to customers because they show attention to quality and care to their wellbeing. Moreover, all these products are paraben-free with a low environmental impact and stimulate customers’ curiosity towards natural cosmetics.
